“We’re fortunate to work with some of the best organizations in the industry,” said Bart Schad, Vice President of Marketing for Fishing Holdings, LLC (manufacturer of Ranger and Stratos Boats). “To partner with the NABC is a natural fit for us. We’re excited for the opportunity to reach so many passionate anglers across the country.”
When the North American Bass Circuit launched in 2011, both Ranger and Stratos signed on to support the trail’s inaugural season. “Our anglers and staff are proud to continue this historic partnership,” added NABC Executive Director Dan Johnson. “From the Great Lakes to big rivers and High Plains impoundments, Ranger and Stratos Boats have proven themselves second to none as high-performance fishing platforms.”
As a testament to Ranger’s unmatched fishability, their boats were instrumental in victories at all four NABC events during the 2011 season, including top honors in the World Bass Championship. As part of its support, Ranger offers NABC anglers a $1,000 Ranger Cup contingency at each tournament, while Stratos extends its Stratos 2X “Double Your Winnings” Incentive Program.
Since 1968, when Forrest L. Wood’s first six boats rolled out of a makeshift facility in Flippin, Arkansas—each one dedicated to the legendary “Ranger” spirit of the U.S. Army and Texas lawmen—the company has crafted cutting-edge fishing boats known worldwide for performance and reliability. For details on Ranger Boats, visit http://www.rangerboats.com. Stratos enjoys a similar industry-leading reputation for building hardcore tournament boats backed by lifetime warranties. For details, visit:http://www.stratosboats.com/index.cfm.
The NABC’s parent company, North American Media Group, also operates the Cabela’s Masters Walleye Circuit. Founded in 1984, the Cabela’s MWC is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition on top destinations, plus youth outreach and a lasting legacy of conservation that includes more than $300,000 in donations to fisheries projects in states where its tournaments are held.
The NABC was added in 2011 to offer the tour’s proven team format to bass fans. Open to diehard teams from all walks of life, the 2012 Cabela’s MWC and NABC trails include a total of 13 qualifiers spread across six states from Colorado to Ohio. Teams showcase their skills—and sponsor products—at world-class venues such as the Detroit, Illinois, Mississippi and St. Mary’s rivers, plus Lake Erie, Mille Lacs, Leech, Winnebago, Oahe and more.
Along with the experiential marketing opportunities of personally reaching thousands of ultra-avid anglers along the trail, Ranger and Stratos Boats, along with other sponsors, tap NAMG’s brand-building assets including the 3.2 million readers of North American Fisherman magazine, 500,000 members of the North American Fishing Club, 160,000 e-newsletter subscribers, 50,000 Facebook fans, and website impressions topping 1 million per month.
NABC sponsors include Cabela’s, the World’s Foremost Outfitter for hunting, fishing and outdoor gear, Ranger Boats, Stratos Boats, Mercury Marine, Rapala, Sufix, Trigger X, O2 Marine Technologies and Optima Batteries. For more information, visit northamericanbasscircuit.com, or firstname.lastname@example.org.